Given the current situation with the pandemic and all the behavioral changes, new activities such as working from home have created new needs for consumers and now everyone wants to keep their place clean and virus free, secure for the family. This has led the market to launch new brands and products for the disinfection, home care and cleaning categories and each new player comes with innovative content and price strategies.

 

Brands with online presence have to find ways to monitor their products and also their competitors' on different e-commerce and branches, which means, to have a whole view of the category in detail. 

 

One big mexican brand from the cleaning category wanted to see the information of all the new players on the category, to have fast and updated data from those new products (if any) on e-commerce. Many questions arose, were there new competitors in the cleaning category on e-commerce?, were their prices lower?, what about their variety or their content strategy?.

 

For that matter Kiwiik Data used the Share-front extension to provide an updated automated online data monitoring, focused on the category and share shelfs with its product line-extensions.  With this powerful performance data análisis solution this brand could amplify online category awareness and connect with the market evolution to keep ahead.