Online products´ content for brands in the FMCGs is taking more relevance because it is the only way for customers to see and understand the value proposition of the products. This is evolving really fast, some e-commerce already have their own SEO algorithms and while everyone is trying to go with the flow, reality shows that most of the e-commerce content management teams find themselves running behind. 

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E-commerce is a new field where a different kind of content is being created. It has to say a lot in a few words, it has to be reliable and most importantly it has to connect with the target/audience. Then in this fast evolving industry, content e-commerce teams must focus on innovating and applying new content and keywords strategies instead of using the time operating and manually monitoring it on the e-commerce platforms.

 

In May 2020 Kiwiik Data was asked to help a big Mexican brand of frozen foods and dairy products (with presence in 18 countries) to do an automated catalogue monitoring of their products on e-commerce websites due to the NUM 51*. They have over 1000 products, hence for them it was impossible to manually monitor the product's information changes made on the e-commerce they had presence. 

 

With the Deep Insight module it is possible to have an automated catalogue monitoring and to configure notifications reducing the time of monitoring product information changes, with a personalized Kiwiik Data assistant that provides the status of the products as needed.