Digital Marketing - Kiwiik Data

In digital shelves each product has an identity that is communicated through the published content and all the commercial effort around it.  Digital marketing areas must assure that the core identity of the product is aligned in every channel, this means that online products information have to be on the same line with paid ads or social media information to prevent user frustration. 

For example: a healthy beverage. Imagine a customer reading an article on a beauty and wellness blog, while she is reading she sees an add of this super healthy beverage with different benefits and she clicks on it, she lands on a e-commerce with only the name, price and a average quality image of the beverage, without description or ingredients she could not validate the product is aligned with her values. Without that connection, she leaves the product detail section and goes to a competitor´s option that provides all the information and because of the shopper momentum she ends up buying it. At this point the initial healthy beverage brand lost a customer for lack of information, spent on a CPC because of the clic on the ad and everything ended on a competitor's product purchase. 

For extreme it may sound, it is a real example of a customer behavior while buying online, e-commerce product content is more than a SKU, a product title or a price.  Rich tailored product information is crucial to connect with the customer, the keywords quality and sentiment shared through the published content can make the difference between a great experience and satisfaction or a frustration and disconnection while buying. Kiwiik Data provides an automated content sentiment analysis of the products information on e-commerce and a keywords assistant tool saving cost, resources and hours of work for the team, providing a more aligned digital strategy, more satisfied customers and more benefits for the brand.