For most FMCGs brands, e-commerce teams are growing. In some cases all the administrative processes inside the company do not allow the team to expand as fast as the industry growth requires, or in other cases the budget is limited,  either way results must be delivered and e-commerce leaders have to rapidly respond to the changes.

 

60% of the e-commerce brands managers of the FMCGs industry we have talked to, affirmed that they are going through a phase of changes with one or both of the obstacles mentioned before. They need a bigger team for the operative tasks but the budget approved is not enough, furthermore they need to optimize time. 

 

As difficult as the situation may seem, the key is to adapt, and adapt fast. The good news is that the increase of productivity and the creation of a robust e-commerce strategy is possible with an automated data analysis tool, even if there is a small e-commerce team. 

 

Kiwiik Data, as an automated data analysis tool feeds different areas of the company with real e-commerce information and helps brands to get data governance, giving them a full picture of the products information on the e-commerce to expand the results and the productivity of the existing e-commerce teams.