As the digital landscape is currently and constantly changing, so are consumers in the way they analyze more the products they buy online, they share products and engage with the brand. They are now called prosumers. 

 

More than the price, the product value proposition is what prosumers are looking for, and it is communicated by the right keywords. Then finding powerful keywords that connect with the consumers that matter most, is core to close the sale line effectively.

 

Another important element for an effective shopper marketing strategy is the e-commerce Top Of Hand.  A Shopper Marketing and E-commerce leader of a  multinational dairy company mentioned that their physical in-store strategy and data control was satisfactory covered, but online products availability and positions per category were a blind spot for them and they could not assure an  effective top of hand strategy,  for that reason he asked Kiwiik Data for a solution to that problem.  

 

Kiwiik Data allows Shopper Marketing managers to identify the most used, relevant and popular keywords to nurture their products content and be relevant to the consumer. 

 

In addition to the keywords tools, Kiwiik Data provides the availability and the position per category with its historic, showing a trend of position changes and allowing a personalized configuration to get a notification whenever a product is out of the expected position rate (for example if the product went from page one to page two).